Privacy policy

Your privacy is of great importance to us and we handle and protect your data accordingly. Below, we have outlined all the ways we use your information and why it is necessary to do so. We value your security as much as we value your custom and are fully committed to preserving your privacy.

If you have any questions regarding how we use your data and the steps we take to protect your privacy, please send your query to and we will be happy to help you.

How your information is used

The details you provide to us are used in several ways – some not as obvious as others. We have separated each specific detail you supply to us and the ways in which they are used.


We will ask for your name and email address for a multitude of reasons. This information allows us to:

  • Ensure delivery of purchase is directed to the right person.
  • Inform you of order details, delays and all other such important notices and updates via email.
  • Keep you up to date on new products, services and projects via email. We will only send you marketing material with your consent and you are within your right to rescind consent at any time.
  • Detect and prevent fraud enacted against either yourself or RUN OF.
  • Send location-relevant marketing material.


Your gender is relevant because it allows us to:

  • Efficiently direct you to the correct part of our website (menswear/womenswear).
  • Send your marketing material that is gender-specific.


This information is collected during payment transactions. It allows us to:

  • Process payment for items bought.
  • Process refunds for returns.
  • Detect and prevent fraud enacted against either yourself or RUN OF.
  • Optionally store payment information to the user’s account for a faster checkout.


Email correspondence may be recorded and saved. This allows us to:

  • Efficiently deal with your query (if further contact is required) and provide better customer service.
  • Train our staff so that our customer support is constantly improving.


When you add an item to your basket, our website retains your section so we can:

  • Process orders once items are added to basket.
  • Handle returns and provide better customer service.


When you use our website, your IP address and device type are noted. This information is useful to us because it allows us to:

  • Set default options specific to you (such as language, currency and item availability).
  • Detect and prevent fraud enacted against either yourself or RUN OF.

Sharing your information

Our relationship with our customers is paramount. That you have entrusted us with your information and support what we do at RUN OF instils in us a duty to be transparent with how we use your data. We will never sell any of your personal data to third parties. This includes your name, address, e-mail address and credit card information.

There are, however, instances whereby your data is crucial to providing a good standard of customer service and improving the experience of all involved – namely, yourself and RUN OF. We may share your information with:

  • Payment service providers, order packers, warehouses and delivery companies. These are the companies that deal with the delivery of your goods. Certain information (name, address etc.) is necessary to share in order to get your items to you.
  • Marketing agencies, advertising partners and website hosts. These professional service providers help with the business side of RUN OF.
  • Credit reference agencies, law enforcement ad fraud prevention agencies. These are the entities that prevent and tackle fraud.

We may share anonymous information with third parties but this is for the purposes of analytics and figures. We make sure none of this data can be used to identify you.

Marketing messages

If you allow us to, we will keep you updated on RUN OF products and news via email or text. This service ensures you are kept aware of the latest projects at RUN OF.

You can put a stop to marketing updates from RUN OF at any time by:

  • Clicking on the unsubscribe link at the bottom of any email from us.
  • Contacting our customer service team at

If you opt-out of marketing messages through any of the above methods, we will ensure your settings are updated with immediate effect. However, due to the complex nature of our services and the volume of messages we receive, the update may take a few days to complete. This means that you may receive a few more marketing updates as we process the change to your account. Please allow some time for the changes to take effect before contacting us again.

Preventing marketing messages will not stop vital service communications – order updates etc.

Online advertising

As with other retailers, we tailor advertisement based on your RUN OF website search history, site content you peruse and RUN OF banners or ads you have clicked on in the past. We use a multitude of digital marketing networks and ad exchanges to target RUN OF banners and advertisements to you when you are browsing other websites or apps. Ad technologies used include: cookies (more information on that below), ad tags, pixels, web beacons and mobile identifiers. Services offered by social network sites such as Facebook or Instagram are also implemented for the purposes of specified advertising.

Your information outside the EU

Some of the important services we use have their servers located in the USA. Although the USA is not bound by European Commission’s standard data protection clauses, we protect your privacy and your rights by implementing the European Commission’s standard data protection clauses.

You can find detailed information about this and the surrounding laws here:

Holding onto your data

We can only retain your information while you are an RUN OF customer. You are within your rights to request us to delete all of your personal data we have stored. Contact our customer service team at in order to do so.

There may be circumstances in which we keep hold of some of your information, even after you close your RUN OF account or it is no longer required to provide specific services to you. These include: prevention of fraud and abuse; enforcement of our Terms & Conditions; solving disputes; or other such legal of regulatory requirements.

Your rights

You have certain rights pertaining to your personal data. It is important to be aware of them to reduce risk to your privacy or abuse of trust with all companies. You have:

  • The right to be clearly informed about how your personal data is being used.
  • The right to unobstructed, transparent access to all personal data being held that pertains to you.
  • The right to request amendment of any inaccurate personal information held about you.
  • The right to request that any company that holds your personal information delete it or stop collecting it.
  • The right to halt direct marketing updates and messages (see above).
  • The right to request that any company that holds your personal information transfer elements of your data to another service provider.
  • The right to complain to your data protection regulator.

Notification of changes to privacy protection methods

There are times where we might alter our methods of processing and protecting your personal information. For any significant changes, we will ensure you are clearly notified via one of the means of contact we have for you. You will have a chance to review the changes before you continue to use RUN OF.


We use cookies when anyone browses our website. 

Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your computer’s hard drive. For certain sites on the RUN OF website, registering or supplying personal information sets such a cookie. By setting this cookie, RUN OF will remember your details the next time you visit our website, so you do not have to re-enter the information.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent at any time you would like. However, if you do not accept cookies, you may not be able to use some portions of our website. Cookies can be easily disabled or erased in the preference page of your browser

Contact us

If you have any questions regarding your privacy, would like us to stop using your data, or have any queries regarding this notice, please do not hesitate to get in contact with us.

All matters regarding data can be taken up with our team at

Last updated: 29th July 2020